Creative Design

Design thinking is a deeply human process that taps into abilities we all have but get overlooked by more conventional problem-solving practices. It relies on our ability to be intuitive, to recognize patterns, to construct ideas that are emotionally meaningful as well as functional, and to express ourselves through means beyond words or symbols. Below is our four step process to the Creative Design.


Preparation

The idea that you are immersing yourself in the domain.

Looking at artist’s work in the medium you are to create in.

Reviewing previous market research and what other companies have done before.

Insight

With insight it is really the idea of the ‘Aha’ moment, the ‘Eureka’ moment.

Marry the key brand benifit with the creative insight.

Bring these ideas to the team clearly.

Evaluation

“Is this a novel or new idea or is it one that is just re-hashed and has been done before?”

Use self-criticism and reflection to say “these are the ones that have the most merit and that I’m going to work on”.

Elaboration

Create within the desired medium.

Test the idea, work on the idea. Get opinions and ask advise of fellow creative team members.

Present your work with confidence and let the work speak for itself without a Creative Statement.



Contact us to speak to our Creative Team about how to grow your business through Creative Design.