RIDGEWOOD SAVINGS BANK – Mobile Banking


Challenge:

Ridgewood Savings Bank charged Sharpleft with creating a Television Commercial Campaign to accompany their new 360% campaign launching their Mobile Banking Applications.

Solution:

Sharpleft mobilized the “We treat you like family” umbrella platform by placing the Customer Service Representatives in the field, so to speak, to demonstrate how Ridgewood Mobile Banking allows their customers to be treated like family… anywhere.

Results:

The success of the concept led to a yearly repeat with new spots added each year for the last 2 years. The media buy included The Superbowl, Hulu, and most major networks locally.

Client: Ridgewood Savings Bank

Project: Mobile Banking Broadcast Spots

RESULTS AT A GLANCE

705

App Downloads

18

Weeks on Air

589000

Viewers

3054

Engagement