LICOR 43 - AOR & 43 REASONS TO SHARE



AGENCY OF RECORD

Licor 43, a Spanish liqueur named from the 43 secret ingredients that gives it a vanilla, spice and citrus taste, was looking to accelerate the growth of the brand in the United States. They reached out to Sharpleft to help them meet those goals on the Social Media level. After our Presearch™ was complete and a brand voice emerged, we began a social guidebook for responsible campaigns and engagement. With that in hand, we overhauled Facebook, Twitter and Instagram to a more synergistic and platform-compliant space. With whimsical, fun, of the moment, and disruptive thinking being a big part of the brand essence we launched our Facebook takeover by trendjacking viral wave of the Giraffe Riddle and then continued to engage the consumers with strategic pop culture posts. Upon the successful rebrand of Facebook and Twitter we created a Pinterest account to accommodate the high volume of female Licor 43 enthusiasts. We then created a YouTube channel for recipes and developed 43 Reasons To Share, a holiday referral program for Facebook. We continue to find new innovative ways to cultivate and refine their social fan base.

Challenge:

Licor 43 was looking to increase at-home consumption and grow their Facebook community by mobilizing their 40K+ fanbase to introduce their friends to Licor 43 and their signature shot of Licor 43 topped with a heavy cream float, the 43 Mini Beer™.

Solution:

We created 43 Reasons to Share, a Facebook referral program that required participants to “like us” and encouraged them refer a friend to the program in order to unlock a special gift... an at-home Mini Beer™ Kit - which included 4 branded mini mugs - delivered right to their door!

Results:

The brand enjoyed an almost 5K fanbase increase to their Facebook page and close to 8K shares. The sign up ratio to visits was wildly successful as 50% of people who visited the program tab, signed up. We fulfilled over 500 at-home Mini Beer™ kits during the holiday and were flooded with photos of fans enjoying their Mini Beer™s at home and at house parties. We shared their photos across our social media vehicles further increasing the reach.

Client: LICOR 43

Project: 43 Reasons to Share Facebook Referral Program

RESULTS AT A GLANCE

7991

Shares

1209

Sign Ups

50%

Visit to Sign Up Ratio

4715

New Facebook Fans