EMPIRE CITY CASINOS – GROWLERS



Challenge:

Empire City Casino was opening 2 American Eateries within it’s complex in New York City. They’ve spent considerable investment in 2 unique concept restaurants; Dan Rooney’s- an updated Irish Pub, and Pinch- a nod to the driving Americana design of the early 1960’s.

In commemoration of the grand opening of these two locations, Empire wanted to create 2 very special commemorative designs for their collectable Growler bottles.

Solution:

Empire City Casino engaged Sharpleft for their standout creative and laser focused branding abilities. Sharpleft worked closely with the CEO, original architects and multiple vendor teams involved to deliver the creative that corresponded to the unique character for each restaurant.

Results:

The growlers were prominent in the windows of both Pinch & Dan Rooney's for the 90,000 patrons a week that visit the Empire City Casino at Yonkers Raceway. The designs were so popular, the original orders flew off the shelves and resulted in multiple re-orders, and additional design retainers.

Client: EMPIRE CITY CASINO

Project: Pinch & Dan Rooney's Growlers

RESULTS AT A GLANCE

7.2M

Impressions

10000

Recipients

4580

Reorders

2013

Grand Opening